Bestseller
Glow Theory
Radiance Drops Serum
Vitamin-C + niacinamide for an even, lit-from-within glow.
$48
AMP Beauty is a platform for sustainable beauty brands that cater to conscious consumers — amplifying minority- & women-led emerging labels.
Lifestyles of Health and Sustainability, made beautiful. We curate non-toxic formulas built for all textures, all genders and all shades — no compromises, no exceptions.
Non-toxic, transparent ingredient decks. Nothing you can't pronounce, nothing you don't want on your skin.
Every brand is vetted for ethics, sourcing and intention. Beauty that gives back as good as it looks.
For all textures, all genders, all shades. A platform built so everyone finds themselves on the shelf.
Low-waste, refill-minded, planet-positive. The future of beauty is renewable — and it's already here.
Vitamin-C + niacinamide for an even, lit-from-within glow.
Ceramide-rich daily moisture for all textures of skin.
Cruelty-free synthetic bristles for a flawless airbrush finish.
Sulfate-free shampoo formulated for curls, coils & kinks.
A warm, clean fragrance of amber, fig & soft musk.
Hydrating aloe + squalane mist for an all-over glow.
Plant-based collagen support for skin, hair & nails.
A curated mini-set of best-selling Black-owned brands.
AMP Beauty dedicates 100% of its shelf space to Black-owned brands and champions the minority- and women-led founders too often left out of the beauty aisle.
We give emerging labels the platform, the retail partnerships and the spotlight to scale — turning up the volume on the next generation of clean, conscious beauty.
AMP Beauty was founded in 2019 in Los Angeles by three HBCU graduates and Alpha Kappa Alpha sorority sisters who met at Clark Atlanta University — turning sisterhood into a platform for change.
A storyteller and on-air talent bringing AMP's mission to a national stage — including a feature on Good Morning America.
Driving brand strategy and the curation engine that connects emerging founders to conscious consumers nationwide.
Legal and operational backbone — structuring the partnerships with Macy's and Target that put brands on the shelf.
AMP Beauty is proud to be supported by world-class partners helping us scale conscious, inclusive beauty.
Techstars · 2024
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